IBM has announced the launch of second phase of Project Big Green (PBG 2.0) in India. As part of PBG 2.0, IBM is introducing new products and services in the country to help enterprises build ‘greener’ technology infrastructures that can meet growing business requirements while realizing rapid financial benefits from such investments. The announcement comes one year after IBM launched Project Big Green and committed $1 billion globally to deliver technologies that help clients dramatically increase the level of energy efficiency in their data centers.

With Project Big Green, IBM introduced unique offerings like Scalable Modular Data Center (SMDC) in the Indian market last year. With PBG 2.0, IBM is looking to further build up on the success that it has created with SMDCs and help clients make their IT greener.

According to IDC's latest report titled ‘Assessment of Business Opportunity for Datacenter Services in India 2008’, nearly 17 percent of Indian enterprises faced 'power and cooling' as a challenge in 2007; by 2009 nearly 22 percent of enterprises are expected to face the same.